Friday, October 4, 2013

It pays to be a member

My first stop this morning was to the Cantina Tudernum, our local wine shop in Ponte Rio. I am a member of the "frequent buyers" club. It's always been unclear to me exactly what it was worth to me, but I had the impression that at some point I'd get a discount on a future purchase.

At checkout, the lady told me that it was time for my "premio" (reward). Expecting a discount on the bottle I'd purchased, I asked what the premio actually was. The response?

No, these aren't the standard "gas pump" wines. These are the premium labels for the most part.

hic

Alexandra

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