Wednesday, June 12, 2019

New "Spot"

A lot of English words are taken and used in Italian, but end up meaning slightly different things. In Italian, a "spot" means a filmed advertisement. A week or two ago, Todi was the site of a new "spot" for beer, and numerous locals were roped in as extras. It was such fun to see the (slight) modifications made in order to provide the right atmosphere.



Pretty sure these were for real eating, rather
than filmed.

One of the local grocery stores
 

Pianegiani was also used, but I didn't take a photo as I was zipping through.

Love,

Alexandra


2 comments:

  1. Did you get to try the new beverage? Was it tasty?

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    Replies
    1. It's Moretti beer, a pretty common brand around here! Apparently it was just purchased by a Dutch company, and they wanted to promote it in the Netherlands. The "spot" won't actually air here in Italy, sadly.

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